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Having built your web site, you obviously need people to visit it - but how do you get them there? It is no use these days building a web site and hoping people will find it, you need to take active steps to drive traffic to your website. 1.Tell people about it - on all business stationary and communication, and by cultivating links from other sites. 2. By optimising the site so that people searching for what you are offering are pointed in your direction. This is Search Engine Optimisation (SEO). Search Engines exist to provide relevant information to people who are searching for it. They are not charities or public services - they are companies whose financial success depends on the relevance and accuracy of their results. The more accurate and relevant the search results, the more people use that particular search engine. They therefore take a very dim view of people who try to trick them into ranking sites more highly than they deserve and will demote or ban altogether sites found to be doing this. Activities liable to get your website banned include invisible text, keyword stuffing (repeating keywords over and over), multiple identical websites,etc. The object of SEO is to make it clear to the search engines that your website is highly relevant to someone who is searching for the product, service or information you provide. It is NOT the object of SEO to trick or fool the search engines into ranking your site highly. So how do you improve your ranking?
By providing good relevant content which contains the keywords and phrases people are searching for, and by helping search engines find that content. |
