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Whether you sell online, or just provide information about your products or services, the purpose of your website is to solve your customers problem. When someone visits your website they have made a choice. That choice can involve not going into town, not picking up the phone, not browsing through a magazine. They have chosen your website because they think it will provide what they’re looking for. The first task of your website is to make them think “Yes – I’ve come to the right place”
People are no longer impressed by “cool” navigation, or flashy graphics (unless of course that is the point of the website). Clearly, websites should look good and give a good impression of the company, but the design elements of the site should be there to guide visitors to what they want, not to distract their attention. People using the Internet are impatient for results. They want to get in, find what they want, and get out again. If nothing happens in the first 10 seconds, they will hit the “stop” button. If they don’t find anything they’re looking for in the first minute, they’ll go elsewhere.
Depledge Design can build you a fast loading website that won’t leave your customers twiddling their thumbs. I don’t forget who the most important person is in designing your site – your customer.
Your website will be:
Fast loading – the biggest single reason why people leave a website is that it takes too long to load.
Easy to navigate – clear and simple navigation is of paramount importance in getting customers to the product or information they are looking for.
Cross-browser and cross-platform compatible – websites are tested for compatibility with different browsers and computer platforms (e.g. PC, Mac, Linux).
Standards compliant – the coding of the website will adhere to the HTML and CSS standards set down by the World Wide Web Consortium. This results in future proof websites that are easier (and cheaper) to maintain, are more accessible, use less bandwidth and have better search engine ranking.
Once completed, your site will be submitted to all the major free listing search engines (paid inclusion subject to quotation).
