I check out a lot of small business sites and there’s one thing that really stands out – the number of websites that have “Welcome to our website” or something similar on the home page. Or sometimes even “Home Page”. Only the other day I came across a website produced for a small business by an agency that had “Home” as both the page title and the main heading on the page.
Look – when the Internet was new and having a website was a novelty, we didn’t know better. I think I even put “Welcome” on my own first site. But that was a long time ago – we should know better now.