Search Engine Optimisation

Helping you to Googles first page

Search engine optimisation refers to the process of taking steps to increase the quantity and quality of traffic from the “free”, “natural” or “organic” search results from the major search engines.

On Page Optimisation

I make sure all pages of your site are fully optimised to give you the best chance of ranking highly in the search engines. On page optimisation includes:

  • Proper use of Title tag
  • Unique meta descriptions
  • Correct use of Heading tags
  • Correct use of keywords in the text.
  • Good url structure
  • Correct use of image names and alt tags

All of these things are important to help you rank highly in search engines, however they do not in themselves get you ranked highly.

Off Page Optimisation

Off page optimisation refers to a whole range of things that help to get you  highly ranked. This includes links from other websites, social media postings, reviews, etc. Off page SEO is the crucial part of getting your site highly ranked. It’s a lot like internet word of mouth; it tells the search engines  what other people think about your site.

Off page SEO is not something that I as a web designer have any control over – it is something you have to do yourself, via social media activity, or building links with other relevant websites. Alternatively, you could outsource it to a specialist SEO expert, although you should be aware that the costs for this tend to be ongoing.

For this reason, I do not make any claim to be able to “get your site on page 1 of Google” or anything like that. I only ensure that your site follows best practices to make it search engine friendly – the rest is up to you.

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